How to Set Up Google Analytics for Your Kenyan Website

Why Every Kenyan Website Owner Needs Analytics

Without analytics, running a website is like driving with your eyes closed. Google Analytics (now GA4) shows you: how many people visit your site, which pages they read, where they're from (Nairobi? Mombasa?), what device they use, and which marketing channels bring the most traffic.

It's free. It's powerful. And it takes 15 minutes to set up.

Step-by-Step: Set Up Google Analytics for Your Kenyan Website

Step 1: Create a Google Analytics Account

1. Go to analytics.google.com
2. Sign in with your Google account
3. Click Start Measuring
4. Enter your account name (your business name)

Step 2: Create a Property

1. Name your property (your website name)
2. Set reporting time zone: Kenya
3. Set currency: Kenyan Shilling (KES)

Step 3: Get Your Tracking Code

Choose "Web" as your platform and enter your website URL. Google gives you a Measurement ID (starts with G-).

Step 4: Add to WordPress

Install the Site Kit by Google plugin — it connects Google Analytics, Search Console, and PageSpeed in one click. Or use MonsterInsights for more detailed reporting.

What to Track First

• Total visitors per day/week/month
• Top countries (Kenya should dominate if targeting locally)
• Top pages — what content is popular
• Bounce rate — are people leaving immediately?