Meta Tag & SERP Preview

Why this matters

Google, Facebook, Twitter, LinkedIn, WhatsApp and every other platform that previews a URL reads three things first:

1. The <title> tag (or og:title for social) — your headline in every search and share.
2. The meta description (or og:description) — the snippet under the headline.
3. The og:image — the 1.91:1 image that appears with every share. Most sites get this wrong or skip it entirely.

If your meta tags are broken, every share goes out looking unprofessional — even when the underlying content is great.

Optimal lengths in 2025

• Title: 50–60 characters (60+ truncates in most desktop SERPs; mobile is harsher).
• Meta description: 150–160 characters.
• og:image: 1200 × 630 pixels (1.91:1 ratio), under 5 MB, in JPG or PNG.
• Open Graph + Twitter card: always declare og:type, og:url, og:title, og:description, og:image + twitter:card.